EDC Flyer Competition
Poster Design | April 2020
Electric Daisy Festival (EDC) Las Vegas is one of the largest music festivals in the world. Insomniac Records, the creator of EDC, worked together with Adobe Creativity Tour in creating a flyer design competition for the virtual stream.
The challenge was creating a design that looks polished and professional, one that communicates the virtual theme as well as the brand identity: inclusivity. The following was the brief and assets provided by Adobe Creativity Tour.
Design Process
Research / Understand the brand > Brainstorm > Sketch > Develop > Refine > Compare few designs > Refine > Completed
“All are welcome here” is EDC’s motto. This key concept of inclusivity is communicated through colors.
This was my first time joining a design competition and although I did not win, I gained new followers in Instagram of which several were graphic designers I was able to connect with. Overall, this was really a great experience in practicing my creative thinking and design skills, and I definitely had lots of fun in the process too.