COCOCO
Packaging Design | Jan - March 2020
COCOCO is a chocolate brand that has unconventional flavors and darkness percentage. The challenge was to stand out amongst competitors, to accomplish this, I took the direction of a minimalist, classy overall look with a shape cutout on each packaging revealing the beautiful foil of each bar, unique to the flavor.
Role: Creative Director, Graphic Designer
To evoke boldness in simplicity, the emphasis was on negative space, color blocks, and 2D design on a predominantly black / white background.
