Loopie
End-to-end Marketing | 2022
Loopie’s first ever Out Of Home (OOH) Marketing at the heart of Seattle.
6 Billboards + 40 Bus Ads + 3 Website Updates = 10%↑ new customer sign ups.
Role: Graphic & Web Designer
In collaboration with: Add3 Marketing Agency, AUX Creative
Bonus: Me standing in front Loopie’s first ever billboard
Concept: simple, effective, straight to the point (the best marketing concept!)
In an era of short attention span, short yet catchy tagline was chosen: Need laundry done? Leave it to Loopie.
From billboards, to bus ads, to web, the design has a repeating element of the phone order screen, engaging customers at multiple touch points throughout their journey.
Billboards
6 billboards total, our main billboard located at the intersection of Interbay and Queen Anne in Seattle, chosen based on traffic and the likely homes of our target demographics.
Bus Ads
Over 40+ bus ads with 6 designs roaming around the King County area, pictured was the main design.
Classic desktop design with the addition of the word ‘Seattle’ to capture the essence of a local business.
Desktop
Tablet
Recurring phone order screen with short & sweet product description.
Mobile
Phone order screen again?
You made it to the right place! ;)
Other ads from this campaign:
Although it was difficult to determine the increase in sales from each particular ad or past marketing efforts, our sales saw in 10% increase in new customer sign ups the month prior to this campaign launch!