AMIL SCARVES
Branding, Apparel Design, Social Media | 2018
A designer brand for scarves highlighting its use as hijabs. Together with Afiqah Amil, the founder, we designed scarves inspired from the beauty of rocks of the earth. Scarves were mass produced in Malaysia, sold in Malaysia and United States.
The brand stands for authenticity, modesty and luxury, with the mission of empowering women
by adding unique styles to everyday looks as well as special occasions.
Adapting the principle of achromatic, black and white geometric logo was curated. Basic shapes with straight edges were chosen to represent simplicity and versatility. This sleek logo works well with intricate fluid design of the scarves as well as having familiarity and sense of belonging to loyal customers.
Scarf Design
Collaborative effort with Afiqah Amil, the CEO, patterns were created and edited in Adobe Photoshop and Illustrator. Different color schemes was chosen to capture versatility in the whole collection.
Social Media Marketing
The following are efforts made in bringing consistency to Instagram feed. 3 images of the same environment were uploaded creating a line in Instagram feed. Having small logo design by the scarf, keeping the brand when individual images are viewed. Large centered design of AMIL logo for the middle image for all the scene, creating emphasis and continuum in flow.
