COCOCO

Packaging Design | Jan - March 2020

COCOCO is a chocolate bar brand that has unique flavors and darkness percentage in its products. The challenge was to stand out amongst competitors, to accomplish this, I took the direction of a minimalist, classy overall look.

 

I first focused on designing for one flavor first: wild honey. I emphasized the elements on negative space, color blocks, and 2D design with predominantly black and white background to convey the simplicity.

thumbnail.jpg

After selecting and refining 1 design, then it was time to design other flavors.

Artboard 1 copy.jpg
cococo chili.jpg
 
 

Bar design was elevated from direct wrapping to printed box with die-cut showing
foil-wrapped chocolate bar specific to each flavor for a minimalist and classy design.

 
Artboard 2 copy.jpg
cococo display.jpg
Artboard 3.jpg
shopping bag.png
Previous

AMIL Scarves | Branding, Apparel Design, Social Media
Next

More Media | Branding, Logo Design