Skin Beauty
Graphic Design, Visual Design
First impression often makes or breaks the sale for online stores. From seasonal promotions to product highlights, web banners and product images were used to capture the hearts of the viewers while communicating the soul of the brand, as well as boosting SEO in competing against competitors (search).
Role: Art Direction, Graphic Designer, Copywriter, Product Photographer
Updating product images
The goal is to have the best picture amongst competitors, reeling in customer to the site through organic search. Some were photographed (by me too) for best results (see surrounding products).
For each brand, research was done about the brand personality, then selected keywords were chosen to best describe the brand, which were used to guide the design aesthetics.
Eminence
organic beauty | refreshing
Matis Paris
textures | sophisticated | sleek
Rhonda Allison
naturally scientific | vibrant | dynamic
Some product lines have extended designs highlighting textures and benefits of products.
